做為seo優(yōu)化人員,在網(wǎng)站建設(shè)之前就要充分考慮搜索引擎優(yōu)化的各種要素，在網(wǎng)絡(luò)營銷和網(wǎng)站策劃中考慮seo，意義在于根據(jù)網(wǎng)站的整體，分析用戶需求，站在全面的角度去分析與引導(dǎo)客戶，去發(fā)掘整理和提升網(wǎng)站整體質(zhì)量，做出來網(wǎng)站是用戶所想要的，讓網(wǎng)站更具行業(yè)競爭力，更符合搜索引擎優(yōu)化的標(biāo)準(zhǔn)。網(wǎng)站策劃要由SEO+網(wǎng)站編輯+技術(shù)+美工+UE用戶體驗(yàn)合力才能打造好的網(wǎng)站。我們要做的就是內(nèi)容整合，形成具有足夠吸引力的鮮明主題。事實(shí)上，這就足夠了！
As seo optimization staff in the website construction will be fully considered before search engine optimization the various elements, in the network marketing and web site planning to consider seo, significance lies in the whole according to the website, analyzes the user demand, standing in the Angle of comprehensive analysis and lead customers, to explore collation and improve the quality of your overall site, a site is the user wants, and make a web site more industry competitive power, more in line with the standard of search engine optimization. Web site planning to SEO + website editor + + + UE technology art user experience can force to create perfect web site. We have to do is content conformity, form a distinct theme of attractive enough. In fact, this is enough!
給網(wǎng)站標(biāo)題欄的內(nèi)容進(jìn)行優(yōu)化，先寫好一個簡要地介紹，不超過30字，然后將其改編，盡可能合理的導(dǎo)入與網(wǎng)站所在行業(yè)相關(guān)的關(guān)鍵詞，換句話說，要寫成“搜索引擎版”的網(wǎng)站介紹。網(wǎng)站內(nèi)容頁，特別是其中比較重要的頻道、欄目首頁，應(yīng)添加像網(wǎng)站首頁一樣的標(biāo)題，添加原則與網(wǎng)站首頁標(biāo)題類似，如某個頻道將發(fā)展成為具有獨(dú)立域名子站的話，則此步驟更為重要。然后添加并優(yōu)化網(wǎng)站首頁標(biāo)簽，在網(wǎng)站首頁的代碼中，嵌入描述性的文字，概括網(wǎng)站的特征和優(yōu)勢，同樣，也要采用搜索引擎的語言特征，這對優(yōu)化搜索引擎掃描結(jié)果有很好的作用。同樣的，網(wǎng)站比較重要的頻道、欄目首頁也應(yīng)采取同樣的操作步驟。其他涉及到對搜索引擎掃描結(jié)果的優(yōu)化，諸如增加粗體文字標(biāo)題（不要用圖片來代替）、欄目設(shè)置便于搜索引擎掃描、增加內(nèi)容分頁等等，也可適當(dāng)做一些，但要注意，切不可試圖通過所謂的“搜索引擎優(yōu)化（seo）”去“欺騙”搜索引擎，那將遭到及其嚴(yán)厲的懲罰！“手機(jī)之家”就是一個典型的反面例子。
The content of the title bar to a website optimized, write a brief introduction, not more than 30 words, and then the adaptation, as far as possible the reasonable introduction and web site is located industry relevant keywords, in other words, must write "search engine" version of the web site. Web page, especially the more important channel home page, columns, should add the title of the same as your home page, adding principle and your home page title similar, such as a channel will become independent domain name son stand it, then the step is more important. Then add and optimize your home page label, the home page code, embedded descriptive text, summarized the characteristics and advantages of the web site, also, also want to use the search engine's language characteristics, the optimal search engine scanning results have very good effect. The same, the web site is important channel, the column should adopt the same page operation step. Other related to search engine optimization of the scan results, such as increasing the bold text title (don't use pictures to replace), column setup to search engine scanning, increase the content page, and so on, also can be appropriately do some, but should pay attention to, must not try to through the so-called "search engine optimization (seo)" to "deceit" search engine, it will encounter and severe punishment! "Mobile phone home" is a typical negative example.
添加友情鏈接，這里的友情鏈接專指網(wǎng)站所在行業(yè)以外的、與網(wǎng)站內(nèi)容沒有直接關(guān)系的網(wǎng)站，這樣的鏈接互換可以互相過濾用戶，值得考慮，但要注意，切不可將其余重要的合作伙伴混列在網(wǎng)站上，應(yīng)區(qū)別對待，必要時可采用下拉菜單、分頁面等形式。試著開設(shè)行業(yè)新聞頻道，很多行業(yè)站點(diǎn)對此不屑一顧，這不是很理想的做法。開設(shè)行業(yè)新聞頻道并以很低的人力資源成本實(shí)現(xiàn)每日更新，不僅有助于改善、提高網(wǎng)站的搜索引擎結(jié)果體現(xiàn)，且對吸引行業(yè)用戶、增強(qiáng)網(wǎng)站的粘性有很大的幫助。關(guān)鍵是嚴(yán)格控制內(nèi)容及其更新的成本，盡量利用門戶網(wǎng)站的新聞頻道來轉(zhuǎn)載。
Add link, here's link to to the web site is located outside the industry, and the website content have no direct relation website, such a link exchange can each filter users, is worth considering, but should pay attention to, must not will the rest of the important partners mix listed on the web site, should separate them and, when necessary, can use a drop-down menu and tabs, refills, face form. Try opening industry news channel, many industry site pooh-poohed it, this is not very ideal practice. Open industry news channel and at a very low cost of human resources to achieve the daily updates, not only to help improve, improve your search engine results reflect, and to attract industry, strengthen the sticky web users have a lot of help. The key is to strictly control the content and the cost of the update, making the gateway website news channel to carry.
網(wǎng)站開通前后，應(yīng)竭盡心智，寫幾篇關(guān)于本行業(yè)的主體特征、發(fā)展前景的論文級文章，附上自己的署名、網(wǎng)站網(wǎng)址、聯(lián)系辦法等，并設(shè)法使之廣為傳播，在過去的幾年里，出現(xiàn)了很多標(biāo)題為“XX十大誤區(qū)”之類的軟文，這不失為一個很好的形式。一個沒有論壇的行業(yè)站點(diǎn)幾乎是不可想象的，其推廣的效率之低很快就會讓決策者苦不堪言。我們要開設(shè)論壇，劃分好欄目，增加網(wǎng)站的粘性，打造用戶間的交流平臺。可以到同行業(yè)的論壇上尋找那些具有一定號召力的高級會員，可以讓他們來充當(dāng)斑竹。還可以群發(fā)郵件：利用郵件推廣，這是網(wǎng)站推廣中不可缺少的主要手段之一，但具體操作有很多講究，切不可盲目狂發(fā)，一旦被郵件服務(wù)器封鎖網(wǎng)址，則非常被動。同時也要清楚，這一手段具有很大的負(fù)面作用，只能適可而止，切不可一切推廣依賴郵件，那和自殺沒有多少區(qū)別。這里要引起重視的就是郵件組發(fā)送。 建立網(wǎng)站用戶QQ群怎樣留住網(wǎng)站用戶，怎樣發(fā)展網(wǎng)站用戶，人氣很重要！建立相關(guān)的QQ群有利于口碑推廣于宣傳！讓你的用戶都免費(fèi)為你推廣吧！像是我們個人用的QQ、旺旺、泡泡、MSN等的群發(fā)工具，狂發(fā)信息，不要怕被人罵，俗話說得好不則成鬼！群發(fā)供求消息：供求消息欄目曾經(jīng)風(fēng)行一時，很多地方信息港、行業(yè)門戶網(wǎng)站等都開設(shè)了這一頻道或欄目，甚至一度被視為此類網(wǎng)站的標(biāo)志性內(nèi)容，現(xiàn)在雖已萎縮，但仍可形成很多宣傳點(diǎn)。利用這些資源進(jìn)行宣傳，一般采用兩種辦法：一則是通過搜索引擎檢索，多找一些這樣的網(wǎng)站；另一種辦法則是尋找免費(fèi)或破解的群發(fā)軟件，多找?guī)讉€不同版本。 還有一個好的辦法就是廣告鏈宣傳：這個辦法在網(wǎng)站創(chuàng)辦初期，對于拉動網(wǎng)站的基礎(chǔ)流量很有幫助，但要根據(jù)網(wǎng)站的內(nèi)容特點(diǎn)精心選擇，防止出現(xiàn)因鏈中其他網(wǎng)站有違規(guī)內(nèi)容，而傷及自身品牌的現(xiàn)象。

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