現(xiàn)在越來(lái)越多的企業(yè)對(duì)自己的網(wǎng)站進(jìn)行改版，原來(lái)傳統(tǒng)的網(wǎng)站已經(jīng)不能滿足日益發(fā)展的網(wǎng)絡(luò)營(yíng)銷的需要了，所以很多企業(yè)將網(wǎng)站定位成為營(yíng)銷型網(wǎng)站，那么建設(shè)營(yíng)銷型網(wǎng)站建設(shè)注意需要哪些設(shè)計(jì)呢，網(wǎng)站建設(shè)建議營(yíng)銷型網(wǎng)站要具備七大設(shè)計(jì)：
Now more and more enterprises on their website, the original traditional website has been unable to meet the growing needs of the network marketing, so a lot of enterprises will be the site positioning as a marketing type site, so the construction of marketing type website construction attention to which design, website construction suggestions marketing website to have seven design:
1、網(wǎng)站結(jié)構(gòu)流程清晰
The website structure clear flow
這里指的結(jié)構(gòu)主要指網(wǎng)站的頁(yè)面結(jié)構(gòu)，如網(wǎng)站頁(yè)面深度不要超過(guò)**，如果瀏覽者需要點(diǎn)兩**頁(yè)面才能看到真正的內(nèi)容，顯然這結(jié)構(gòu)是不合理的，而且針對(duì)搜索引擎來(lái)講也難以來(lái)便識(shí)網(wǎng)站的內(nèi)容，從而影響網(wǎng)站在搜索引擎中的權(quán)重，這是其一，其二：網(wǎng)站的欄目要清晰，不管是導(dǎo)航欄目還是網(wǎng)站所配置的導(dǎo)航面包屑要有條理：
Here mainly refers to the page structure refers to the structure of the site, such as a web page depth not more than * *, if you need some two * * page to see the real content, obviously, this structure is not reasonable, and according to the search engine is difficult to know the content of the website, which influence the website in search engine weight this is the first, second,: the section of the web site should be clear, whether the navigation column or web site configured navigation bread crumbs get organized:
2、視覺(jué)沖擊力強(qiáng)
Strong visual impact
視覺(jué)沖擊力主要是表現(xiàn)在網(wǎng)站首頁(yè)的廣告圖設(shè)計(jì)，以及首頁(yè)排版的清晰度方面，既要給人一種親和力的感覺(jué)又要給人帶來(lái)大氣且正規(guī)的形象!
The visual impact is mainly reflected in advertising design diagram of web page, and the page layout definition, not only to bring the atmosphere and normal to a feeling of affinity and image!
3、極具銷售力的產(chǎn)品展示
Very sales force to display products
指的是企業(yè)產(chǎn)品發(fā)布的產(chǎn)品詳細(xì)頁(yè)要從多角度來(lái)介紹該款產(chǎn)品或者服務(wù)的詳細(xì)介紹，現(xiàn)在很多企業(yè)網(wǎng)站的詳細(xì)介紹并不全，就是一些簡(jiǎn)單的介紹，這樣顯然不能給客戶全方面的對(duì)該產(chǎn)品的一個(gè)了解。
Refer to the details of enterprise product the product detail page should from much angle to introduce the product or service, it introduces many enterprise website is not complete, is the simple introduction, this obviously can not give the product a solution on all aspects of customer.
4、具有公信力的內(nèi)容
A credible content
公信力的內(nèi)容主要表現(xiàn)在公司的資質(zhì)，以及辦公場(chǎng)景或者企業(yè)所獲取的相關(guān)行業(yè)證書(shū)等等，包括發(fā)布的新聞都是即時(shí)更新的，現(xiàn)在很多企業(yè)的新聞中心今年放明天甚至前年的新聞。
The credibility of the content is mainly manifested in the company's qualification, and related industries or enterprises office scene acquired certificate and so on, including the release of news is updated, now a lot of Enterprise News Center this year put tomorrow and even the year before last news.
5、傳播力強(qiáng)(面向搜索引擎)
The dissemination of power (for search engine)
傳播力強(qiáng)主要指的網(wǎng)站本身內(nèi)容的權(quán)威性，以及對(duì)搜索引擎的友好度，像我們成都網(wǎng)站建設(shè)的網(wǎng)站每個(gè)頁(yè)面都可以自定義關(guān)鍵字和描述，很大程度的增加了網(wǎng)站長(zhǎng)尾詞的優(yōu)化力度!
The authority of the dissemination of power mainly refers to the site itself, as well as to the search engine friendly degrees, like our Beijing website construction website each page can be custom keyword and description, greatly increases the site long tail word optimization efforts!
6、客服銷售體系健全
Sales customer service system
客服銷售系統(tǒng)不單單包括網(wǎng)站浮動(dòng)的客服系統(tǒng)，包括訪問(wèn)人數(shù)的分析，以及用戶的網(wǎng)絡(luò)行為軌跡，還包括接電話者的技巧等等。
Sales customer service system not only includes customer service system website floating, including the analysis of the number of access, as well as the user's network behavior trajectories, including phone skills etc..
7、完善便捷的網(wǎng)站后臺(tái)
A perfect and convenient website backstage
后臺(tái)的管理都是面向非專門網(wǎng)絡(luò)人士的，因此在設(shè)計(jì)上要站在客戶的力場(chǎng)是設(shè)計(jì)，盡量在上傳資料等操作方面人性化!大化的節(jié)約客戶的操作時(shí)間!
The backstage management is oriented to non specialized network sources, so in the design to stand in the customer's force field is designed, try to upload data and operational aspects such as humanity! Time to maximize savings customers!