中小型企業網站制作都有一個共同點，網站內容少，網站欄目千篇一律，沒有什么特色，除了關于我們，聯系我們，就是產品信息，沒有能站在瀏覽者的角度去設計網站，當然這跟很多網站建設公司的水平有著很大的關系，其根本還是企業對網站建設，網絡營銷認識不足。
Small and medium enterprises production sites have one thing in common, the website content, website column follow the same pattern, no features, in addition to about us, contact us, is the product of information, not to stand in the perspective of the viewer to design a website, of course this with a lot of website construction company level have a great relationship, the fundamental or enterprise website construction, network marketing knowledge.
對于內容少，又沒特色的企業網站開展網站優化工作，多少有一定的局限性。想要突破需要從下面幾個方面來展開：
For the less content, and no special corporate Web site to site optimization work, how many have some limitations. Want to break through the need from the following several aspects:
1.網站本身結構，從欄目設置到代碼的書寫到網站結構布局都要考慮到搜索引擎的友好性，把網站其他條件提高來彌補網站內容少的不足，以此來提高整個網站的質量！
1 the site itself from the structure, columns to writing code to the site layout should take into account the friendly search engine, to make up for lack of website content less raise other site conditions, in order to improve the quality of your web site!
2.內容方面，盡量增加行業相關的內容，如果條件有限，可以考慮建立企業博客，來更新網站內容，保持一定的規律也能讓網站的內容充實起來。
2, try to increase industry related content, if the condition is limited, can consider the establishment of the enterprise blog, to update the website content, to maintain a certain rule can also let the website content rich.
3.關鍵詞的選擇上面應該更偏重于和產品相關的長尾詞，而不要太追求行業熱門關鍵詞，因為有太多的行業網站在和你爭搶這塊肥肉，可以選擇一些偏冷門的關鍵詞。
Choose the top 3 keywords should be more emphasis on products and related long tail word, and not too the pursuit of industry popular keywords, because there are too many in the industry Web site and you for this fat meat, can choose some partial unpopular keywords.
4.外部鏈接的建設方面，要注意在選擇外鏈對象的行業好是與自己相關，或者存在潛在的關系，好比你是做婚紗攝影的工作室，除了可以和同行攝影工作室做鏈接，同樣可以和鉆戒類網站，生活消費類網站交換鏈接。
4 external links construction, attention should be paid to the chain object in the choice of the industry with their best is relevant, or the presence of potential relationship, like you do wedding photography studio, in addition to do link and peer photography studio, can also and diamond class website, living consumer websites Link exchange.