企業(yè)營(yíng)銷(xiāo)型網(wǎng)站建設(shè)是指符合網(wǎng)絡(luò)營(yíng)銷(xiāo)理念,以良好搜索引擎表現(xiàn),良好用戶體驗(yàn)為標(biāo)準(zhǔn)的，用于輔助企業(yè)開(kāi)展網(wǎng)絡(luò)營(yíng)銷(xiāo)活動(dòng)的平臺(tái)。根據(jù)企業(yè)的需要，營(yíng)銷(xiāo)型網(wǎng)站的功能會(huì)有很大的差異，有純粹用于公司發(fā)布信息，有開(kāi)展網(wǎng)上訂貨、在線服務(wù)等商務(wù)活動(dòng)，因企業(yè)營(yíng)銷(xiāo)型網(wǎng)站基本是為自身服務(wù)而有別于其他商務(wù)網(wǎng)站。下面是筆者就東莞營(yíng)銷(xiāo)型網(wǎng)站建設(shè)的一些經(jīng)驗(yàn)，分享給網(wǎng)友。
The enterprise marketing type website construction is in line with the network marketing idea, a good search engine performance, good user experience as the standard, to assist the enterprises to carry out network marketing platform. According to the need of the enterprise, marketing type website function will be very different, there are purely for company information, to carry out online ordering, online services and other business activities, for the enterprise marketing type website is the basic for their service and is different from the other business website. The following is the author had some experience of the construction of Dongguan marketing type site, and share with friends.
一、明確營(yíng)銷(xiāo)型網(wǎng)站建站目的，制定建站計(jì)劃
Clear marketing type website construction plan, formulate
企業(yè)建立營(yíng)銷(xiāo)型網(wǎng)站的目的主要有以下幾個(gè)方面：介紹企業(yè)發(fā)展情況、發(fā)布產(chǎn)品、服務(wù)信息 、收集客戶意見(jiàn)、進(jìn)行網(wǎng)上市場(chǎng)調(diào)查、開(kāi)展網(wǎng)絡(luò)營(yíng)銷(xiāo)、完善在線服務(wù)等等。制定建站計(jì)劃，主要內(nèi)容包括：網(wǎng)站建設(shè)的時(shí)間安排、內(nèi)容的組織和編輯、確定網(wǎng)站的功能、網(wǎng)頁(yè)設(shè)計(jì)風(fēng)格是、網(wǎng)站測(cè)試發(fā)布、網(wǎng)站推廣、費(fèi)用預(yù)算等。
Build sale website purpose enterprise mainly has following several aspects: introduction to business development, product, service information, collecting customer feedback, online market research, marketing network, complete online service etc.. Make site plan, the main contents include: website construction schedule, organize and edit, determine the content of the style of website function, webpage design, website is a test release, website promotion, cost budget.
二、整合企業(yè)資源，提高網(wǎng)站內(nèi)容質(zhì)量
The integration of enterprise resources, improve the quality of site content
要避免“網(wǎng)站八股”式的網(wǎng)站內(nèi)容：領(lǐng)導(dǎo)致詞、公司簡(jiǎn)介、業(yè)務(wù)范圍等非常簡(jiǎn)單的信息。網(wǎng)站的信息量越少其能夠發(fā)揮的作用就越小，因此網(wǎng)站內(nèi)容要要盡量豐富，好對(duì)企業(yè)的資源進(jìn)行整合分析，針對(duì)需要和市場(chǎng)情況對(duì)內(nèi)容進(jìn)行整理。筆者的曾遇到有企業(yè)不愿意將自己的最新產(chǎn)品上網(wǎng)的事，主要是怕別人模仿和抄襲，實(shí)際上如果你的產(chǎn)品能在市場(chǎng)上起領(lǐng)導(dǎo)作用，就應(yīng)該自信自己能不斷超越現(xiàn)在。也有企業(yè)不知道如何安排網(wǎng)站內(nèi)容，企業(yè)可以把網(wǎng)站作為一個(gè)推銷(xiāo)員，在面對(duì)客戶時(shí)他應(yīng)該說(shuō)些什么？什么內(nèi)容對(duì)客戶有說(shuō)服力？
To avoid "website content website eight shares" type: leadership speech, company profile, business scope very simple information. The less the amount of information the site can play a role in the more small, so the website content wants to try the rich, integrated analysis of the best business resources, according to the needs and market conditions on the content of finishing. I met with the enterprise is not willing to be their latest products online., mainly is afraid others imitation and plagiarism, if your product can play a leading role in the market, you should be confident they can continue beyond the present. Also some enterprises do not know how to arrange the content of the website, the enterprise can put the site as a salesman, in the face of the customer what should he say? What is convincing to the customer?
三、企業(yè)網(wǎng)站建設(shè)的方法選擇
Select the method of enterprise website construction
企業(yè)營(yíng)銷(xiāo)型網(wǎng)站建設(shè)，需要根據(jù)自身情況，選擇不同的建站方式，可以自己組織建站也可以將建站業(yè)務(wù)外包等。另外，網(wǎng)站建設(shè)非常重要的幾環(huán)節(jié)就是：域名空間選擇（是獨(dú)立主機(jī)、代理主機(jī)或共享主機(jī)要視自己的情況而定，建議使用獨(dú)立主機(jī)）、網(wǎng)站程序及程序的安全性、網(wǎng)頁(yè)設(shè)計(jì)的風(fēng)格和網(wǎng)頁(yè)布局的合理性、網(wǎng)站功能的全面性和完善性。
The enterprise marketing type website construction, according to their own situation, choose a different site, can organize their own site can also be the establishment of business outsourcing. In addition, some very important link website construction is: the domain name space choice (independent host, proxy or shared hosting to depending on their circumstances, recommend the use of independent host), web applications and security program, webpage design style and webpage layout rationality, web site features comprehensive and perfect.
四、編寫(xiě)正式網(wǎng)站策劃書(shū)
Write a formal site planning books
通過(guò)上面的準(zhǔn)備工作后，就要編寫(xiě)相應(yīng)的網(wǎng)站策劃書(shū)，以明確責(zé)任分工、預(yù)算費(fèi)用、人員配置以及網(wǎng)站功能情況、網(wǎng)站上線時(shí)間、網(wǎng)站推廣和維護(hù)等。做好網(wǎng)站策劃書(shū)，可以很明確知道網(wǎng)站建設(shè)的可行性，有的放矢，將網(wǎng)站建設(shè)各個(gè)環(huán)節(jié)進(jìn)行細(xì)致的了解。
Through the above preparations, to prepare the corresponding site planning books, with a clear division of responsibilities, budget, staffing and site function, site on-line time, website promotion and maintenance etc.. Do the site planning book, can clearly know the feasibility, website construction will have a definite object in view, each link of website construction carries on the careful understanding.